Reading, PA, May 3, 2012--Greater Reading Economic Partnership (GREP) is pleased to announce an organizational name change from Berks Economic Partnership to Greater Reading Economic Partnership.
The organizational name change and re-branding process was facilitated and developed through The Anderson Group (TAG) of Sinking Spring.
TAG utilized the extensive studies done in 2006 through the Initiative for a Competitive Greater Reading as the foundation for evolving the Berks Economic Partnership brand. Research leading to the name and logo change also included interviews with site selectors, business leaders and companies GREP has worked with that have both successfully landed in Greater Reading and those who have not.
The research clearly supported shifting to Greater Reading. To clarify, Greater Reading represents all of Berks County. GREP is tasked with marketing the County to the outside world for business attraction and expansion. While Berks County is known within certain counties of the Commonwealth, it is not as recognizable as Reading in many parts of Pennsylvania—let alone the entire Country—to our target audiences; hence the name Greater Reading.
The new logo is simple, easy to read and clearly makes Greater Reading the focus.
GREP’s mission is to attract, retain and grow business by vigorously promoting, fostering and coordinating economic development in Greater Reading. Our product is Greater Reading, and we are focused on keeping businesses here, stimulating local entrepreneurship, and attracting new businesses and industries to our community. For further information, visit GreaterReading.com.
GREP is one of only 30 economic development organizations out of over 4,500 worldwide to receive accreditation from the International Economic Development Council (IEDC).